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Brand Messaging

Experience includes facilitating branding and rebranding initiatives for diverse industries: workplace safety, telecommunications, hospitality, nature conservancy, and global geophysical research and education​​

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Paid Media

Building the media department was a core responsibility in my most recent agency position, scaling it from a single role to a full in-house media agency. This transformation allowed for in-house digital media purchasing via DV360 and social platforms, while ensuring complete agency/client transparency through real-time, multi-channel (digital and traditional) campaign dashboards.

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Account Management

Experience spans media, PR, and account supervision throughout a diverse agency career. Most recently, prior to joining Deloitte, responsibilities included managing all non-Deloitte agency accounts, with a client roster that ranged from hospitality and tourism to non-profits like The Nature Conservancy.

Public and Media Relations

Event coordination such as conference planning, press tours, and red carpet events. Additional responsibilities included securing speaking engagements and developing crisis management plans for clients across the hospitality, entertainment, consulting, and public safety sectors.​​